Stakeholder Management is an important discipline that successful people use to win support from others. It helps them ensure that their projects succeed where others fail. Stakeholder Analysis is the technique used to identify the key people who have to be won over. You then use Stakeholder Planning to build the support that helps you succeed.
The above figure explains the different approach we should have for the segregated/prioritized stakeholders.
- High power – High interest: these are the stakeholders are decision makers and have the biggest impact on the project success and hence you must closely manage their expectations.
- High power – Low Interest: these are the stakeholder needed to be kept in loop, these stakeholders need to be kept satisfied even though they aren’t interested because they yield power. These type of stakeholders should be dealt with cautiously as well since they may use their power in a not desired way in the project if they become unsatisfied.
- Low power – High interest: keep these people adequately informed, and talk to them to ensure that no major issues are arising. These people can often be very helpful with the detail of your project.
- Low power – low interest: monitor these people, but do not bore them with excessive communication.