Business process re-engineering (BPR) is a business management strategy, originally pioneered in the early 1990s, focusing on the analysis and design of workflows and business processes within an organization. BPR aimed to help organizations fundamentally rethink how they do their work in order to improve customer service, cut operational costs, and become world-class competitors.

—Wikipedia

Current Business Process

The current business process resides on itch.io, an open marketplace for independent digital creators with a focus on independent video games. It’s a platform that enables anyone to sell the content they’ve created. Sellers are in charge of how it’s done: they set the price, run sales, and design their own pages. It’s never necessary to get votes, likes, or follows to get your content approved, and you can make changes to how you distribute your work as frequently as you like.

itch.io is also a collection of some of the most unique, interesting, and independent creations you’ll find on the web. They’re not your typical digital storefront, with a wide range of both paid and free content, they encourage you to look around and see what you find.

1. Customer goes to order online or in store
2. Store either has the book or does not have the book
3. Too much time passes from order history and needs
4. Customer is not pleased and does not want to waste time which equals money lost
5. Order has to be taken, or there will never be an order

itch.io gives creators the tools to make smart choices about how they distribute their content. Creators have access to detailed analytics and about how people discover, download, or play what they’ve created. itch.io’s creator dashboard gives easy access to data about what uploads resonate the most or what links drive the most attention.

itch.io’s strong emphasis on empowering creators show

• itch.io does not believe in exploiting content. Creators should be proud of the pages that display their work. They should never contain advertisements, distracting banners, or links they didn’t approve of.
• itch.io believes in making it easy for creators to collect money for their creations in a non-obtrusive way. No matter how large or small the project, it should be simple for fans to donate or pay what they think is fair.

Every creator is unique, so itch.io supports a wide range of methods to help them make a living. All purchases and donations on itch.io are pay-what-you-want above the minimum. The minimum price can be set to zero: it’s free, but fans can choose to support the creator if they like what they’re offering. itch.io supports pre-orders, selling rewards, creating early-access content, bundling your content, and even doing crowdfunding with project goals.

With this in mind many people in this day and age have a short attention span, which means if something goes wrong in the order process, the client may give up and the company can lose out on money.

Open revenue sharing

Most marketplaces have a fixed rate applied to all transactions. For most online distributors the standard has become 30%. When itch.io launched, it took a 0% cut of all transactions.

Since March 2015, itch.io has an open revenue sharing model. Sellers can now apply the pay what you want model towards itch.io: the revenue split between the seller and itch.io is configurable by the seller. Set it to 10%, 30%, or even 0%.