Scope statements can take many forms depending on the type of project being implemented and the nature of the organization. The scope statement details the project deliverables and describes the major objectives. The objectives should include measurable success criteria for the project.
—Wikipedia
Justifications for Project
Santa’s Workshop would highly benefit from a rebranding because every brand needs a strong brand presence before an ad campaign. Once the brand is established, ad campaigns could be dropped on social media platforms and commercials, which would bring more notoriety to game.
Project Scope and Deliverables (what will be done)
- New logo will be created for the brand
- Brand will be established and identified
- Ad Campaigns will be created and pushed out on social media
- Video ads will also be created for youtube and tv commercials
- Stakeholders will be kept in the loop
Project Exclusions (what won’t be done)
- Game enhancements will be done by game company
- Physical marketing won’t be done within this project unless added to by stakeholders
Acceptance Criteria
Deliverables must be looked over and approved by game company and everything must fall under the budget of project.